KN Simon
Summary of Content:
Students are required to complete a project that incorporates persuasive techniques and creativity. Students will choose a product/service that they would like to advertise. They must conceptualise a brand and campaign to promote their product/service.
The project will be graded in three parts as seen below:
Written: 20 points
Write a 2 minute pitch sale/speech/advertisement to your target audience. Ensure that you have at least 3 persuasive techniques within your writing (3 paragraphs minimum). This writing piece will be added to your end of term writing portfolio.
Creativity: 10 points
Using household products or craft items, create a replica of your product (or something tangible) to represent your service offered. Ensure that your visual presentation correlates with your product/service and is appealing to your target audience. Students are encouraged to be CREATIVE. Your work should NOT look identical to common brands.
Oral: 20 points
Students must bring their written and creative components of the project to present to the class. Students should practice their presentation beforehand. Presentations should be delivered confidently. Students are encouraged to be creative with their approach to present (persuade/sell) their product/service.
Rubrics:
CREATIVE PRESENTATION RUBRIC
EXCELLENT – 10
GOOD – 7
SATISFACTORY – 4
NEEDS IMPROVEMENT – 2
Appearance & Creativity
The item was clean, organized and well presented. It demonstrated the student’s creativity.
The item
was complete
but could use a little more
organization and creativity to enhance the
presentation.
The item was
complete, but a few
areas could have been refined for a better
visual presentation.
The item was not clean, not organized and lacked creativity.
ORAL PRESENTATION RUBRIC
RATING SCALE
FACETS OF TASK
0
1
2
3
4
Content
Position is not clearly stated; the information and supporting details are not relevant to the topic.
Position is stated; most information and supporting details are relevant to the topic.
Position is clearly stated; the information and supporting details given are relevant to the topic.
Elocution & Projection
Presenter mumbles and incorrectly pronounces most words; almost impossible to hear the presentation.
Voice is low and incomprehensible at times and terms are incorrectly pronounced; presentation is difficult to hear.
Voice is clear and standard pronunciation of words is mostly observed; presentation can be heard.
Voice is clear and standard, precise pronunciation of words is observed so that the presentation can be heard.
Mechanics/ Diction
The conventions of Standard English grammar are not observed; diction and word choice are inappropriate.
The conventions of Standard English grammar are mostly observed; diction and word choice are mostly appropriate.
The conventions of Standard English grammar are observed; use of appropriate diction and word choice.
Posture
The presenter’s body language/movement is very distracting from the presentation.
Leaning on the wall, swaying, bouncing, slouching ect.
The presenter’s body language/movement is basic. They are able to stand still but lack deliberate in their use of gestures and facial expressions to further engage the audience.
The presenter’s body language/movement conveys confidence throughout the entire presentation. They are deliberate in their use of gestures and facial expressions that positively impact their overall delivery.
Eye Contact
No eye contact is made; the entire presentation is read from notes.
Displays minimal eye contact; reads mostly from notes.
Consistent use of direct eye contact but returns to notes.
Holds attention by using direct eye contact and seldom looks at notes.
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