The paper will be a 1 to 2-page summary of a research article (12pt Times New Roman font, 1” margins, double-spaced) and will give you experience with consumer research.
Questions to answer in your article summary
What was the purpose of the research? Why was it of interest to the researchers?
What did the researchers find as a result of their studies?
What are the implications of these findings? In other words, how can consumers or marketers use these findings in their lives or in their work?
What are some future research ideas based off of these findings?
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The paper will be a 1 to 2-page summary of a research article (12pt Times New Ro