The nal research project reects your mastery of knowledge gained in this course. The paper is in APA
format, and a minimum of 12 pages, not including cover and reference pages. A minimum of seven
references is required. Select a company “currently in the news” (Wall Street Journal is a great source).
The company should serve both domes*c and interna*onal markets. It is publicly traded, so it les an
annual report with SEC. Research the rm’s website, its annual report, and any recent stories in business
wri0en media. Gather informa*on about its products, rivals, markets, comprehensive capabili*es, and
compe**ve strategy. Be sure to review the grading rubrics when developing your project.
Based on text material, develop your own audit of the compe**ve capabili*es of the target company.
Namely, the set of characteris*cs of an organiza*on which facilitate the emergence and management of
market dominance and foreign expansion, and the interpreta*on of such capabili*es in the overall
strategy of the rm. The course provides the elementary outline for capability analysis, but the core of
the e6ort is for you to determine yourself the key dimensions of the rm’s compe**ve capabili*es. Use
your own audit framework to write a report on the compe**ve capability of your chosen rm. Analyze
the relevant capabili*es of the company, drawing on course text materials, formulate recommenda*ons
to maintain, develop, and/or improve the rm’s comprehensive capabili*es, and consider an ac*on plan
for the recommenda*ons.
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