MKT304A Brand and Product Management Assessment 2: Brand Strategy Development Report Due: 14th August 2022 Weighting: 30% Lecture: Elaine Lau Presented by: Michelle Medeiros da Silva (A00044523) Jessica Ospina Aristizabal (A00025837) Renata Augusta de Souza (A00046246) Table of Contents Introduction 3 New Brand and Target Audience 3 Brand Description 3 Brand Elements 4 Prototype
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New Brand and Target Audience