LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context.

LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context. LO2: Demonstrate understanding of the concept of the marketing mix and explain how this is employed when developing a new product/service. Assessment Brief: Using the case study – Enterprise Cars, you will explain the nature and importance of the marketing mix within

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LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context.
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