Discussion: A major national insurer Discussion: A major national insurer A major national insurer decided to evolve new business development practices. The project to implement this idea started in 2000 and was led by a succession of key senior vice presidents (VPs) as part of their executive growth. Twelve years later, the organization had still not finished with its stated purpose due to changing requirements, new ideas, a succession of leaders, and executive ambivalence. This effort had all the appearance of a major strategic initiative—three hundred people, a ”war room” with a great storyboard, and lots of spokespersons. Key staff
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