1. Clearly defined problem:
The lack of understanding of the factors that affect consumer buying behavior at BBQ chicken, including perceptions of quality, price, and dining experience, and the need to synthesize existing literature and research to provide a comprehensive analysis.
2. Research purpose:
The purpose of this research is to identify and analyze the factors that influence consumer buying behavior at BBQ chicken, including perceptions of quality, price, and dining experience, and provide recommendations for improving customer satisfaction, loyalty, and informing marketing strategies and product development.
3. Research Objectives and Components:
Objective 1: To identify the product factors that affect consumer buying behavior at BBQ chicken through a review of existing literature and research.
Objective 2: To determine the price factors that influence consumer buying behavior at BBQ chicken by synthesizing relevant studies and data.
Objective 3: To examine and analyze the dining experience factors that affect consumer buying behavior at BBQ chicken, including customer reviews, feedback, and academic studies.
Objective 4: To assess the impact of customer perceptions of quality, price, and dining experience on customer satisfaction, loyalty, and repeat business through data collection and analysis.
Objective 5: To provide recommendations for marketing strategies and product development based on the findings of the research.
4. Hypotheses:
H1: Customers who perceive higher quality in BBQ chicken products are more likely to make purchases.
H2: Customers who perceive BBQ chicken as competitively priced are more likely to choose it over other brands.
H3: Customers who have positive dining experiences, as evidenced by customer reviews and feedback, are more likely to become loyal customers.
5. Data Collection and Analysis:
Literature Review: A comprehensive review of existing literature and research on consumer buying behavior, perceptions of quality, price, and dining experience related to BBQ chicken and its competitor. Synthesizing relevant studies, data, and customer reviews to analyze the factors that influence consumer buying behavior at BBQ chicken.
Online Surveys and Interviews: Conducting online surveys and qualitative interviews with customers to gather data on their perceptions of quality, price, and dining experience related to BBQ chicken.
Data Analysis: Analyzing collected data using descriptive statistics, regression analysis, and other relevant statistical methods to identify key factors influencing customer buying behavior and providing recommendations for marketing strategies and product development.
6. Benefits to the Client:
The client, which is likely to be a BBQ chicken restaurant or chain, will benefit from this research by gaining a comprehensive understanding of customer perceptions of quality, price, and dining experience, and their impact on consumer buying behavior. The research will provide valuable insights that can inform marketing strategies, pricing decisions, product development, and customer service initiatives, leading to increased customer satisfaction, loyalty, and repeat business. Additionally, the research will help the client identify areas for improvement and implement targeted strategies to meet customer needs and preferences effectively.
REQUEST: BASE ON THIS PROPOSAL TO MAKE AN Exploratory Research Report; A Questionnaire & Sampling Report AND A Final Report
Clearly defined problem: The lack of understanding of the factors that affect consumer buying behavior at BBQ chicken, including perceptions of quality, price, and dining experience, and the need to synthesize existing literature and research to provide a comprehensive analysis.