Case Study: The Ford Fiesta

Case Study: The Ford Fiesta The Ford Fiesta Writing in the Wall Street Journal just ahead of the launch of the Ford Fiesta, Dan Neil rhapsodized about the car’s styling, the sweeping curves of the body panels, and the crazy, oversized quad headlamps. “Built like a Russian gymnast,” he declared. “In this segment, it’s hard …

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Case Study: The Ford Fiesta
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