BUSN319 MARKETING PLAN OUTLINE Cover Page Marketing Plan for organization/company name: Proposed by: Submitted to: Date: Suggested number of pages Executive Summary

BUSN319 MARKETING PLAN OUTLINE

Cover Page

Marketing Plan for organization/company name:
Proposed by:
Submitted to:
Date:

Suggested number of pages

Executive Summary 0.5
Introduction 0.5
Company Description 0.5
Strategic Focus and Plan 1.0
Company Mission/Vision Statements
Goals
Core Competency and Sustainable Competitive Advantage
Situation Analysis 1.0
SWOT Analysis
Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

Market-Product Focus 2.0
a. Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
Marketing Program 3.0
a. Product Strategy
b. Price Strategy
c. Promotion Strategy
d. Place (Distribution) Strategy
Implementation Plan 0.5
Tracking, Evaluation and Control 0.5
Conclusion 0.5

References

BUSN319 MARKETING PLAN OUTLINE Cover Page Marketing Plan for organization/company name: Proposed by: Submitted to: Date: Suggested number of pages Executive Summary
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