Assignment Question(s): Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?)and answer the following questions: (1 mark each question) Draw the SWOT matrix of the iRobot company. What is the competitive strategy used by iRobot company? Use the five forces of the M. Porter matrix to describe the robot-based […]

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ASSIGNMENT | Draw the SWOT matrix of the iRobot company.