2 PDFS WITH ASSIGNMENT INFORMATION. FIRST PDF PROVIDES THE COFFE CASE INFORMATION ALONG WITH THE 3 DISCUSSION QUESTIONS TO BE ANSWERED. THE 2ND PDF PROVIDES WHICH TEXTBOOK CHAPTERS AND ARTICLE WHICH ARE ALL USED AS RESOURCES TO ANSWER THE 3 DISCUSSION QUESTIONS AND OTHER VITAL INFORMATION FOR THE ASSINGMENT. 3RD PDF IS THE ARTICLE ITSELF.
PDF with the coffee case and the 3 discussion questions is named (DQ1)
PDF with Q&A about the assignment is (DQ1_Q&A) MAKE SURE TO READ THE PDF IT HAS VITAL INFORMATION ABOUT THE ASSIGNMENT
The article will be provided as a PDF named (Keller-IMC-JA-2016)
Just to reiderate the resources required in the Q&A PDF, —> Textbook Chapters 1&2 (IMC), 5&6 (Brand Positioning), Chapter 3 (Consumer behaviour), and the Keller IMC paper (3rd PDF).
NEEDS TO BE Double spaced, 12 point font (times new roman), should end up being 4 and a half pages NOT MORE OR LESS (1125 words)
Now, to access these textbook chapters you must access my connect account which has the course and the textbook. The website is
https://accounts.mheducation.com/login?app=connect.mheducation.com&redirectUrl=https:%2F%2Fcaas.mheducation.com%2Fcaas%2Fheclr%2FlaunchConnect
EMAIL ADRESS: male2870@mylaurier.ca
PASSWORD: Dogr6tfire
Once you have signed in, you must scroll down to BU472 – WINTER 2021 – Guolla, click the course, its going to say, Your access to this class will expire on May 28, 2022, 8:59 PM EDT (CLICK NO). Then, on the left hand side of the page, it says read, click on the pciture of the textbook and you will be redirected to the textbook and all the chapters, navigate through the table of contents by clicking the 3 lines in the top left. Now you are good to go with the textbook chapters!! Just to ensure your on the right course the textbook is called Advertising & Promotion, 7ce
You should focus almost entirely on the textbook chapters and the article provided. However, it is also reccomended to do research on the industry (as mentioned in the Q&A pdf). With that being said, if you do use these, this website gives multiple websites that contain REPUTABLE AND OR SCHOLARLY SOURCES —> https://custom-writing.org/blog/signs-of-credible-sources, you can and should also cite their respective websites and social media accounts (2 companies in the coffee case) (AS MENTIONED IN Q&A PDF)
THEREFORE, 3-5 SOURCES. 1 OF WHICH BEING THE TEXTBOOK, ANOTHER THE ARTICLE, THE REST INDUSTRY INFORMATION FROM REPUTABLE/SCHOLARLY SOURCES AND THE 2 COMPANIES RESPECTIVE WEBSITES AND SOCIAL MEDIA ACCOUNTS.
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